Sunday, March 07, 2004

Just another indication that VoIP is going to be a product and not a service.
- Richard

Vonage goes to the mall
Daiwa EuroTelcoblog No. 27, Friday 5th March, 2004

Vonage has today formally announced the conclusion of a marketing deal with US electronics retailing giant Circuit City, which will carry Vonage products in all 600 of its superstore locations, as well as online via This is a significantly larger deal than either of Vonage's previous arrangements with Radio Shack and Best Buy, and we think it really takes Vonage into the mainstream of American retailing. We have previously maintained that landing US deals of significant size, such as this one, would probably serve the company well as it prepares for an imminent European launch. We can only speculate as to what sort of retail partnerships might be in the pipeline related to the UK launch, but given that BT's own "Broadband Voice" product is available only online, we think a high-street presence would be a significant competitive advantage.

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