Tuesday, May 03, 2005
Race to zero?
James posted today that Swisscom:
No way, I simply do not use it. I can wait for the free access at UIT next day.
... hot on the heels of its flat rate data announcement last week, has today voluntarily cut mobile termination rates by 40%, and also introduced a new subscription tariff offering calls of up to one hour for a flat CHF0.50 (EUR0.32) for the duration of the call - in line with fixed line pricing.Maybe they have also read my rant on the rip-off mobile operators do, but they still have a long way to go on their hot-spot charges. This weekend I was in Geneva and the Grand-Pre is also now featuring wireless LAN access in all rooms - until you see the prices. The WiFi LAN is operated by Swisscom and they want CHF 49 ($ 42) for 24 hour access.
I like the fact that the frank press release cites as motivations pressure from enterprise customers, as well as an observed decline in usage - i.e., consumers know when they're getting shafted and will vote with their feet - at least this company has grasped consumer sentiment.
No way, I simply do not use it. I can wait for the free access at UIT next day.
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