Saturday, July 03, 2004

Consumers Not Listening to VoIP Yet

By Robyn Greenspan | July 2, 2004

While Voice over Internet Protocol (VoIP) may be making headlines in the tech industry, the majority of U.S. and Canadian Internet users are still largely unaware of this method of communication.

A collaborative research study from the Pew Internet & American Life Project and the New Millennium Research Project (NMRC), along with separate data from Ipsos-Insight revealed that service providers will have to make great strides to inspire widespread adoption, as growth may be small and only within certain populations.

Low-cost landline long distance calling plans and unlimited wireless minutes seemingly eliminate the need for VoIP, but John B. Horrigan, Ph.D. and senior research specialist for Pew Internet & American Life Project, says that consumers who need to make international calls would find VoIP attractive.

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